Infographics: How-To & Why
Posting photos and graphics on social media is a great way to catch the eye of your audience. Visuals are proven to have higher engagement. The problem is when you have so many thoughts to share – no one wants to see a big block of text on their wall or feed. This is where infographics can come to the rescue. These helpful tools allow you to distribute information and keep your viewers engaged and interested!
Why Create an Infographic
Infographics are eye-catching, easy to read, and easy to share. They can make people stop their scroll on their screens. They are short, sweet, and to the point – enough to keep viewers’ attention long enough to completely digest the content. This is something a text-filled blog post might not do (thanks for reading this far – you’re the best.) Viewers also find infographics easy to share, especially on Pinterest, and to save for referencing later.
Statistics, charts and graphics are often key components of an infographic. You can also use infographics to map out a process or timeline in a visual way.
When saved to sites like Pinterest, infographics are a great way to drive traffic to your site. Infographics can be a great teaser for more inclusive content. Share the basics of your subject in an infographic and link it to a blog post or landing page with a more complete picture.
How To Create an Infographic
There are many different tools available to create info-graphics. If you have design experience, Adobe Illustrator is a great option. Other options like Venngage, Canva, Infogram, and Piktochart are great too, especially for beginners. You can even use PowerPoint! Our friends at HubSpot have a great PowerPoint Template.
First, you will want to start by deciding what questions your infographic is going to answer. What is the goal of your infographic? Draw out how your information will fit together and make sure everything flows properly.
Once you have your information arranged how you’d like, you can adjust the style of your infographic to fit your brand. Changing fonts, adjusting sizes and colors, and adding extra elements to your graphic helps it to fit your brand.
You’ll want to save your infographic as a PDF and as an image (PNG or JPG) for ease of distribution. Once it is finalized, you can send it to your sales team, embed it on your website, upload it to Pinterest, and share it on your social channels.
When all is said and done, infographics are an easy, effective way to put information out there. When done correctly, they can live as an ongoing traffic source for your website, a quick reference guide that will be referenced for years to come, and something that your audience will share and share again. Have you created infographics for your business? What have you found to be most effective for you? We’d love to hear from you!