Personal Branding Workshop
Personal Branding Workshop
Over the course of the last several years, we've noticed a shift from business-focused or service-focused marketing to a more people-centric approach. This is why we've developed the Personal Branding workshop. The Personal Branding framework focuses on marketing your company by highlighting the staff's raw talent, expertise, and character.
Personal branding is simply taking your uniqueness and using it to build relationships and build your reputation. It is proven that people trust people before they trust a corporate brand. Personal branding is simply marketing yourself by telling your story and sharing your value. This can be one of the easiest and most attractive ways to gain new business, build rapport, and even be noticed by future employers.
Our goal is to help coach you through defining your personal brand and then knowing what to do with it. This will be a process. You will find what works and what doesn’t work as we go through this journey together.
Workshop Styles Available:
One-on-One
Group Workshop - up to 5 people
Start Building Your Personal Brand
What it is:
Six-month personal brand development boot camp including pre-scheduled meetings and a guided 40+ page workbook
We will coach you in how to position yourself as an expert in your field, how to build your connections without sounding “salesy”, and how to use social media and content marketing to support your expertise.
How it works:
We will meet in regularly scheduled intervals to coach individuals through developing their personal brand
You will receive a 40+ workbook to complete during our coaching sessions complete with
Self Reflection Guide
Networking Guide
Content Marketing Guide
Resources, checklists, and social media best practices guide
One-on-one personal brand coaching or 50/50 split of group/individual coaching
Full email support is provided throughout the duration of the program
Time commitment:
Month 1: 5 hours total
Months 2-4: 2-3 hours each month
Months 5-6: 1 hour each month
Why it works:
People buy into people they trust, can relate to, and share similar values and passions
A company whose staff markets themselves well, will also market itself well
One of the largest hurdles to personal branding is accountability