Is your Content Killing Your Reach?

“Create good content.” “Create authentic content.” “Be genuine.” “Be real.” If we had a dollar every time we heard a marketer say these things… we wouldn’t need to work anymore. What exactly is good content, or authentic content? That’s what we’re here to tell you.

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Victoria Simmons
Why You Need to Switch to a Value-Based Brand

Twenty years ago, consumers cared more deeply about the quality of the product or service that they’re purchasing, than about who is producing the product. When marketing a business, it was best practice to show off a product, why it was the best, and what makes it different from the competitor’s equivalent product. Consumers wanted to make sure they were getting the best of the best of the product. But then there was a shift.

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