Why You Need to Switch to a Value-Based Brand

Twenty years ago, consumers cared more deeply about the quality of the product or service that they’re purchasing, than about who is producing the product. When marketing a business, it was best practice to show off a product, why it was the best, and what makes it different from the competitor’s equivalent product. Consumers wanted to make sure they were getting the best of the best of the product. But then there was a shift.

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How to Make Social Video Work for Your Brand

Video is where it’s at when it comes to social media. If you’ve read an article about social media marketing in the last year, you’ve probably read something about the increase of video use. But why? We know that video is becoming more and more important, but what types of video work best for your brand? Long form video, short-form video, LIVE video, stories?

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How To Define a Brand Voice

A big part of developing your brand is defining your voice. Your brand voice is what makes you uniquely you. It’s what makes your brand identifiable. But the question is, how do you define your brand voice?

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Victoria Evans