Posts in Marketing
Why You Need to Switch to a Value-Based Brand

Twenty years ago, consumers cared more deeply about the quality of the product or service that they’re purchasing, than about who is producing the product. When marketing a business, it was best practice to show off a product, why it was the best, and what makes it different from the competitor’s equivalent product. Consumers wanted to make sure they were getting the best of the best of the product. But then there was a shift.

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